If you’re a Twitter user you’ll be aware of the @BPGlobalPR feed, a series of satirical statements that have used humour blacker than crude oil to show that BP Cares. Or not. The feed now has over 100,000 followers, and has received major news coverage. It’s a textbook example of the power that Social Media gives to the individual, and how the little guy can fight back when a big brand gets it wrong. The person behind the feed has remained anonomous until now, calling himself Leroy Stick, he has released an open letter to the media that sticks it pretty hard to BP. Here’s some snippets from the letter…

“I started @BPGlobalPR, because the oil spill had been going on for almost a month and all BP had to offer were bullshit PR statements.  No solutions, no urgency, no sincerity, no nothing.  That’s why I decided to relate to the public for them.  I started off just making jokes at their expense with a few friends, but now it has turned into something of a movement.  As I write this, we have 100,000 followers and counting.  People are sharing billboards, music, graphic art, videos and most importantly information. Why has this caught on?  I think it’s because people can smell the bullshit and sometimes laughing at it feels better than getting angry or depressed over it.  At the very least, it’s a welcome break from that routine.  The reason@BPGlobalPR continues to grow is because BP continues to spew their bullshit. I’ve read a bunch of articles and blogs about this whole situation by publicists and marketing folk wondering what BP should do to save their brand from @BPGlobalPR.  First of all, who cares?  Second of all, what kind of business are you in?  I’m trashing a company that is literally trashing the ocean, and these idiots are trying to figure out how to protect that company?  One pickledick actually suggested that BP approach me and try to incorporate me into their actual PR outreach.  That has got to be the dumbest, most head-up-the-ass solution anyone could possibly offer.”

“Do you want to know what BP should do about me?  Do you want to know what their PR strategy should be?  They should fire everyone in their joke of a PR department, starting with all-star Anne Womack-Kolto and focus on actually fixing the problems at hand.  Honestly, Cheney’s publicist?  That’s too easy.”

Full Letter Here