Meet the new voices of VIVA GLAM … Lady Gaga and Cyndi Lauper. They love lipstick. They love fashion. They want your Bad Romance…
Gaga and Lauper are channeling their high-voltage diva energy for VIVA GLAM and igniting From Our Lips – the new M·A·C Cosmetics VIVA GLAM campaign. In honour of all of the women who are living with the HIV and AIDS virus, and those working to curb its spread, the M·A·C AIDS Fund will announce $2.5 million in new donations to fund model programs that address the vulnerabilities and inequities that place women at increased risk for HIV and AIDS.
“I’ve been familiar with the campaign and have been wearing M·A·C since I was ten years old. To be joining the likes of iconic former VIVA GLAM spokespeople is an honour. My new VIVA GLAM lipstick colour is amazing. It’s very me – a bluish pink, great for everyday, a little bit ’80s. I hope that women buy this lipstick, and honour themselves and honour the cause.” Lady Gaga, M·A·C VIVA GLAM Spokesperson
