Gucci have just launched the Gucci App for iPhone, a colab with Mark Ronson. “Apps are the new virtual accessory, so I approached the design of Gucci’s first app in the same way I do a fashion collection,” says Frida Giannini, Gucci’s Creative Director. “I looked to provide the essence of the Gucci lifestyle experience in a way that takes full advantage of the technological capabilities of the iPhone.” That means a synthesis of fashion, technology and music. The App includes the Gucci Little Black Book: featuring best-of information for hotels, restaurants, bars and clubs in major cities around the world. Gucci collaborated with Mark Ronson to create Gucci Beats: users can mix custom Ronson loops and samples on a virtual turntable. Ronson has also designed a limited edition collection of Gucci Ronson sneakers for Gucci Icon-Temporary – a POP-UP sneaker store that opened in NYC this week, and will move through Miami, Europe and Asia. A new limited edition Gucci Ronson sneaker will be released at each different location. Ronson’s sneakers are a deft mix of classic boat shoe with luxurious detailing. See the collection here
The Gucci App is available for free download from: www.itunes.com/appstore/
